Pornhub Announces Appointment of Alexzandra Kekesi as Head of Community and Brand

Pornhub Announces Appointment of Alexzandra Kekesi as Head of Community and Brand

New role will oversee all of Pornhub’s creative direction and external brand initiatives, including those focused on its daily audience of 130 million users worldwide, as well as community and non-profit efforts, performer engagement, and the company’s support of the adult community in the fight against sex work discrimination

Pornhub announces upcoming podcast series, Terms of Service, co-hosted and co-executive produced by Kekesi and Asa Akira, to discuss censorship in the adult industry, arts and culture, featuring guests including the Ion Pack, Mindy Seu, Luis De Javier, Perez Hilton, Cherie Deville, Kelly Cutrone and more

Kekesi’s appointment comes at a time when the industry faces major challenges in the form of censorship and discrimination, threatening the livelihoods

NEW YORK (August 15, 2023) – Pornhub, the premier online destination for adult entertainment, today announced the appointment of Alexzandra Kekesi as Head of Community and Brand. In this new role, Kekesi will oversee all external initiatives for one of the largest platforms on the internet, as well as community efforts, non-profit partnerships, and the company’s engagement strategy with its network of hundreds of thousands of adult performers and creators.

As part of this new role, Kekesi will oversee Pornhub’s creative direction and its critical role at the intersection of culture, art, and tech spaces. A key focus of Kekesi’s work will be leading the fight against discrimination facing the adult industry, including in the form of social media censorship, financial and banking discrimination, as well as the bias and stigma that hinder those working in the adult industry.

“I am thrilled to be stepping into an executive role at Pornhub during this critical moment for the industry,” said Kekesi. “After having worked in the adult industry for nearly a decade, I have seen a lot of promising growth and evolution with respect to Pornhub’s identity, priorities and ethics. As Head of Brand and Community, I look forward to seizing every opportunity I can to extend our advocacy efforts, deepen our relationship with the sex work community and engage in exciting and enriching cultural endeavors.”

“I’ve been working with Alex for almost six years now, and I am so excited for the world to get to know her better,” said Asa Akira. “Alex has been the driving force behind Pornhub my entire time here, and the absolute reason the brand has been so successful. Most crucially, Alex is aggressively pro-sex work, and fights for us – especially those of us that are even further marginalized within our community – proudly, making sure that we are not just seen and heard, but celebrated. To have someone that supports us like this at the head table of the biggest brand our industry has ever seen, representing us, is so important. I can wholeheartedly attest to the fact that Alex is a true ally, which is something that’s sadly missing from a lot of adult business brands. I am so proud of this moment for Pornhub, Alex, and our entire community.”

"At a time when our lives and business are under attack, it's crucial to have someone like Alexzandra at the forefront of the conversation,” said Mike Stabile, Director of Public Affairs for the Free Speech Coalition. “Alex knows the issues, and she knows the community. No one questions Pornhub's deftness at consumer branding and publicity. Much of the credit for that lies with Alex, and in elevating her to a more public-facing role, Pornhub is bringing that same talent and determination to global discussions of consent and safety and censorship. I couldn't be happier to be able to be in the fight alongside her."

Kekesi previously served as Director of Marketing for Pornhub, where she led the company’s outreach and brand building initiatives, including art and cultural collaborations that saw Pornhub work with museums around the world, the creation of Pornhub’s Sexual Wellness Center, which provides information on a range of topics pertaining to love, sexuality, and health, as well as the conception of the Pornhub Awards, which last month celebrated its fifth annual installment, awarding a Lifetime Achievement Award to Stormy Daniels at a celebration event headlined by a performance from Diplo. Kekesi has overseen several additional major initiatives over the years, including recently the Pillow Talk Consent Event, a roundtable discussion and video series on the topic of consent featuring actor and director Chloë Sevigny, author Liara Roux, Pornhub’s Kira Noir and many more;, as well as the Pornhub Literacy 101 series, an instructive video series guiding Pornhub’s users through the ins and outs of the platform’s Trust and Safety Measures, directed by and starring Liz Goldwyn.

Pornhub also today announced an upcoming podcast series, Terms of Service, co-hosted and co-executive produced by Kekesi and renowned performer Asa Akira, as well as co-executive produced by Esra Soraya Padgett, a sex writer and academic. With guests from the arts, film, and fashion, alongside sex work advocates, porn stars and academics, Terms of Service discusses the diverse, and often overlooked, aspects of censorship including deplatforming, cancellation, and shadowbanning, banking and financial discrimination, and the uneven treatment of adult performers on social media. Season one guests include celebrity blogger Perez Hilton, downtown podcasters The Ion Pack, porn scholar Lynn Comella, sex work advocate and AVN MILF of the year Cherie Deville and Mike Stabile of the Free Speech Coalition as well as cult fashion designer Luis De Javier.