Pornhub Insights has delved into lots of interesting fetishes over the years, including Feederism, Wedgies, Golden Showers, Cuckolding, Spectrophilia, Bronies and even Clowns. In today’s edition of Insights, we’re joined by the editorial team at SSENSE to dive feet first into the sneaker fetish.
Here you’ll find our usual Insights into the data, but we encourage you to visit SSENSE for their featured article entitled The Data of Desire, which examines the relationship between fashion and human sexuality.
Let’s begin by taking a look at where sneakers fall into the full range of apparel related porn searches. As you might expect, searches for “panties” take the number one spot. They’re followed by “yoga pants”, which you can learn more about in our Yoga Porn Insights. Next come “lingerie”, “bikinis” and “dresses”. Feet make their first appearance in 6th with “heels”, followed closely by “socks” in 7th. “Boots” walk in at 13th, and “sneakers” just sneak into the top 20 at 19th.
We’ve focused today’s fashion insights on sneakers because nearly half of Pornhub’s top brand-name searches are best known for their footwear. These include brands like “Converse”, “Nike”, “Adidas” and “Vans”.
Pornhub’s statisticians found that proportionately, male visitors are 55% more likely to search for sneaker porn compared to women. Visitors to Pornhub Gay pages are 1124% more likely to search for sneakers compared to non-gay visitors.
When compared to all other age groups, visitors between the ages of 35 to 44 are the most likely search for sneakers, by a margin of +18%. Visitors above the age of 55 are far less likely to search for sneakers compared to those under 55.
The number one sneaker related search is “sneaker worship”, followed by “converse sneakers” and “sneaker sex”. Treading further down the list, we find that “sneaker trample” is popular, along with searches like “sneaker lick”, “smell sneakers” and “sneaker ballbusting”. Ouch!
Because gay men seem particularly interested in sneakers, our statisticians looked at Pornhub Gay searches to see how they compared. The number one gay search is “sneaker sex” followed by “french sneaker”.
Nike appears to be the preferred brand among gay men, with “nike sneakers” outranking “converse sneakers”. Other sneaker searches unique to the Pornhub Gay site include “sneakers bareback”, “sneaker slave”, “sneaker twinks”, “sneaker master” and “studs and sneakers”.
Perhaps it’s no surprise that “polish sneakers” ranks high since our statisticians found that Warsaw, Poland was the city most likely to search for sneakers. It’s followed by Berlin, Milan, Prague and Paris. Twenty of the top thirty sneaker searching cities are located in Europe. Sao Paulo, Brazil ranks 11th, Montreal, Canada is 16th and Adelaide, Australia is 24th.
The North East appears to be the center of sneaker searches across the United States. Although Columbus, Ohio ranks highest among cities, the state of Massachusetts is proportionately the most likely to search for sneakers, followed by Rhode Island, New Hampshire and Pennsylvania. Sneaker searches are least popular in Alaska, North Dakota and Wyoming.
Here’s another interesting tidbit Pornhub’s statisticians discovered. Our anonymized statistics come from Google Analytics, which also reports advertising related data like what types of products visitors may be “in-market” for, based on their recent search history (outside of Pornhub). This data shows that Pornhub’s sneaker searching visitors are most likely to be actively shopping for Shoes, Boots and Athletic-wear (ahead of all other product types).