In it’s simplest form, “cuckold” refers to a husband who watches his wife have sex with other men. It’s often used as part of a domination fetish with the husband being a submissive observer or participant in his wife’s sexual conquests. Every month, 1.75 million people search some variation of “cuckold”, “cuck” or “cucked” on Pornhub, placing it in the Top 100 of all search terms. It has come to mean and signify something different in recent months and we have teamed up with our friends over at MEL Magazine to take a closer look at how this played out on Pornhub.
In our recent Sex and the Married Man study, we found that cuckold is a popular theme when searching for any porn involving married couples. From January 2013 to November 2016, cuckold has grown in popularity by 57%.
So as not to be affected by Pornhub’s overall traffic growth, the popularity factor is based on the proportion of all searches that cuckold represents.
Based on our anonymous demographics data, men are 58% more likely to search for cuckold videos than women. When compared to other age groups, 18 to 24 year olds are 43% less likely to search cuckold, while people in the 45 to 64 age range are over 40% more likely to search for it.
In the United States, cuckold searches are most popular in the states of Rhode Island, New Hampshire and West Virginia. They are least popular in Vermont, Mississippi and Utah.
The most popular related search term is “cuckold humiliation” followed by “amateur cuckold” and “cuckold cleanup”.
To see what other types of porn that cuckold fans may be interested in, we looked at the terms that are most commonly searched just prior to searching for cuckold. Based on the results, it seems like people are similarly interested in videos involving female domination, humiliation, cheating and submission.
We hope you enjoyed this edition of Pornhub Insights. As always, let us know what you think in the comments!
As a man «into it», i would like to give some precisions.
1. In the USA (i am Belgian), the cuckold thing includes mostly a white husband watching a black bull fucking is white wife. It s very particular to the US and a little bit racist considering it s humiliating to have his wife fucked by a black man. You won t see it in Europe (no black or arabian male).
2. A new trend without the humiliating part his «hotwife and stag». This a fantasy for both, and the will of the husband is to give is wonderful wife more pleasure considering her as a goddess. He is not humiliated, he is a lover. The other man (the bull) is just a human sextoy. This is my fantasy, I share it with my wonderful hotwife !
NB : please find a proper tag.for this stuff 🙂